Irina Kvashnina
Irina Kvashnina
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About Me

Hello! I’m Irina Kvashnina. Senior B2B marketing professional based in the UK with over a decade of experience leading regional and field marketing across EMEA. I specialize in demand generation, integrated campaigns, events, and partner marketing, having delivered measurable impact at HPE, Nimble Storage, and Veeam.

  • Age . . . . . 37
  • Residence . . . . . United Kingdom
  • Marketing Professional . . . Available
  • Address . . . . . Worcester Park, Surrey, UK
My Skills
Demand Generation

Driving qualified pipeline through targeted campaigns, ABM, and digital strategy.

Events & Campaigns

Expert in planning and executing regional events and multi-touch campaign programs.

Channel Marketing

Building and executing joint plans with partners to accelerate growth.

Marketing Analytics

Experienced in ROI reporting, Salesforce dashboards, and performance tracking.

Clients
Recommendations
I worked with Irina on multiple product launches in Russia. Her attention to detail, reliability, and drive ensured success every time.
Alexander Ragel
Alexander Ragel
CEO, Leil Storage
It has been my great pleasure to work with Irina during my tenure at Nimble Storage. Her diligence, efficiency, and professionalism enabled her to deliver large-scale events under pressure and on budget. A huge asset to any marketing operation.
Paul Sudlow
Paul Sudlow
Global Alliance Director
Irina is a results-driven marketing professional with fresh, innovative ideas. At Veeam, she consistently delivered high quality leads and built strong cross-functional relationships.
Ksenia Matveeva
Ksenia Matveeva
Ecosystem & Innovation Lead, IT
Irina managed major Veeam events in Benelux with professionalism and positivity. Everything was always perfectly organized so we could focus on our job.
Timothy Dewin
Timothy Dewin
Enterprise Account Manager, Veeam
Irina is a self-motivated, organized professional who helped our sales team during critical events like Storage Expo. She brings energy, knowledge, and great team spirit.
Maria Gio
Maria Gio
Partnerships Strategist
Irina brings initiative, creativity, and exceptional organizational skills. She was a great team player at Veeam and earned my highest recommendation.
Anna Belikova
Anna Belikova
AWS Channel Marketing Manager, EMEA
I worked with Irina on multiple product launches in Russia. Her attention to detail, reliability, and drive ensured success every time.
Alexander Ragel
Alexander Ragel
CEO, Leil Storage
It has been my great pleasure to work with Irina during my tenure at Nimble Storage. Her diligence, efficiency, and professionalism enabled her to deliver large-scale events under pressure and on budget. A huge asset to any marketing operation.
Paul Sudlow
Paul Sudlow
Global Alliance Director
Fun Fact
3 Albums Recorded as Vocalist
40 Cities Visited
3,560 KM Hiked
Loves to Dance
Resume
Experience
Feb 2022 – Present
Marketing Manager, UKIMEA, Compute
Hewlett Packard Enterprise (HPE)

Achieved 214% of the marketing-sourced pipeline target by June 2025, delivering $83.5M in pipeline for HPE’s Compute business across UKIMEA. This milestone was reached six months ahead of target through focused, high-impact marketing execution. Demonstrated strong alignment with sales and strategic prioritization across key accounts and industries.

Sep 2017 – Feb 2022
Marketing Manager, UKI, Storage
Hewlett Packard Enterprise (HPE)

Led regional marketing for HPE’s Storage portfolio across UKIMEA, driving multi-million-dollar pipeline growth through integrated campaigns, flagship events, and ABM. Collaborated closely with global marketing, sales, and partners to accelerate demand and pipeline velocity. Owned performance tracking, ROI analysis, and budget management across priority markets.

Aug 2015 – Sep 2017
Field Marketing Manager, UK & Ireland
Nimble Storage

Led field marketing for Nimble Storage in the UK and Ireland, delivering integrated campaigns, events, and lead generation programs through Marketo and Salesforce. Managed regional budgets, large-scale events like VMworld and Cisco Live, and ensured consistent brand execution across channels. Partnered cross-functionally to align messaging and drive demand within priority segments.

Jan 2014 – Mar 2015
Marketing Events Specialist, Benelux
Veeam Software

Delivered offline events across EMEA; led Veeam Appreciation Event logistics and field enablement.

Jan 2012 – Dec 2013
Online Events Specialist, SEMEA & Emerging Markets
Veeam Software

Designed webinar strategy across France, Italy, Spain, and CEE. Collaborated on influencer campaigns and digital PPC.

Mar 2011 – Dec 2011
Marketing Manager
Infobox

Managed integrated marketing programs, copywriting, PR, events, and SEO agency coordination.

Sep 2008 – Feb 2011
Events & PR Manager
SPb CIO Club

Oversaw logistics for annual international congresses, managed sponsorships, and PR strategy.

Education
2004 – 2009
BA Public Relations & Communication
North-West Academy of Public Administration, Russia

Focused on media strategy, brand messaging, advertising, and stakeholder engagement.

Skills
Core Expertise
  • Field & Regional B2B Marketing
  • Channel Enablement
  • Event Management
  • ABM & Demand Generation
Tools & Platforms
  • Marketo
  • Salesforce CRM
  • BI & Analytics Tools
  • Digital Advertising & PPC
Languages
  • Russian
  • English
  • Spanish
Strategic Knowledge
  • Strategic Planning & Budgeting
  • Cross-functional Collaboration
  • Performance Reporting & ROI
  • Team Leadership
  • Partner & Stakeholder Management
  • Content Localization & Messaging
Blog
By spite about do of allow
April 28, 2020By spite about do of allow

Ex audire suavitate has, ei quodsi tacimates sapientem sed, pri zril ubique ut. Te cule tation munere noluisse. Enim torquatos…

By spite about do of allow
April 28, 2020By spite about do of allow

Ex audire suavitate has, ei quodsi tacimates sapientem sed, pri zril ubique ut. Te cule tation munere noluisse. Enim torquatos…

By spite about do of allow
April 28, 2020By spite about do of allow

Ex audire suavitate has, ei quodsi tacimates sapientem sed, pri zril ubique ut. Te cule tation munere noluisse. Enim torquatos…

By spite about do of allow
April 28, 2020By spite about do of allow

Ex audire suavitate has, ei quodsi tacimates sapientem sed, pri zril ubique ut. Te cule tation munere noluisse. Enim torquatos…

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